Pattern Recognition

Amazon.com

The first of William Gibson's usually futuristic novels to be set in the present, Pattern Recognition is a masterful snapshot of modern consumer culture and hipster esoterica. Set in London, Tokyo, and Moscow, Pattern Recognition takes the reader on a tour of a global village inhabited by power-hungry marketeers, industrial saboteurs, high-end hackers, Russian mob bosses, Internet fan-boys, techno archeologists, washed-out spies, cultural documentarians, and our heroine Cayce Pollard--a soothsaying "cool hunter" with an allergy to brand names.

Pollard is among a cult-like group of Internet obsessives that strives to find meaning and patterns within a mysterious collection of video moments, merely called "the footage," let loose onto the Internet by an unknown source. Her hobby and work collide when a megalomaniac client hires her to track down whoever is behind the footage. Cayce's quest will take her in and out of harm's way in a high-stakes game that ultimately coincides with her desire to reconcile her father's disappearance during the September 11 attacks in New York.

Although he forgoes his usual future-think tactics, this is very much a William Gibson novel, more so for fans who realize that Gibson's brilliance lies not in constructing new futures but in using astute observations of present-day cultural flotsam to create those futures. With Pattern Recognition, Gibson skips the extrapolation and focuses his acumen on our confusing contemporary world, using the precocious Pollard to personify and humanize the uncertain anxiety, optimistic hope, and downright fear many feel when looking to the future. The novel is filled with Gibson's lyric descriptions and astute observations of modern life, making it worth the read for both cool hunters and their prey. --Jeremy Pugh

Book Description

The accolades and acclaim are endless for William Gibson's coast-to-coast bestseller. Set in the post-9/11 present, Pattern Recognition is the story of one woman's never-ending search for the now.

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Cayce Pollard (pronounced 'case") is a legend in the field of market research, paid handsomely to recognize cultural and social patterns that corporations can turn into cash. Google her and you find 'coolhunter," and you may see it suggested that she is a 'sensitive" of some kind, a dowserin the world of global marketing. The truth, according to her friends, is that her sensitivity is closer to allergy, a morbid and sometimes violent reactivity to the symbols of the marketplace. Hired by Blue Ant, the world's hippest ad agency, for the sort of high-corporate re-branding she's known for, a more intriguing project emerges when the head of the firm asks her to determine who's producing a mysterious series of video fragments that have gripped the imaginations of people around the world. The source of this footage, carefully concealed, has so far proven untraceable. For Cayce's worryingly brilliant employer, the footage is the most effective piece of guerilla marketing ever devised. For Cayce herself, the footage has a powerful emotional resonance as she attempts to come to terms with the apparent death of her father - a former U.S. security expert with ties to the intelligence community - in the collapse of the World Trade Center. But what if the sense of nascent meaning that she and others perceive in the footage is only an illusion of meaningfulness - in other words, faulty pattern recognition? As Cayce begins her hunt for the mysterious 'maker", she enlists the help of an odd array of characters, including a young Polish sculptor who works in primitive personal computers , an alcoholic ex-NSA guru hidden away in a rusting house-trailer in the British countryside, an attractive Chinese-American hacker-entrepreneur whose loyalty she questions, and her fellow footage-enthusiast Parkaboy, whom she's come to know (but only, so far, virtually) on a web site devoted to discussion of 'the footage". When her rivalry with a fellow worker at the advertising agency ta